Ongoing creative for ESAS focuses on scent launches through illustrative graphics and motion assets that balance playfulness with refinement. Each launch builds on a consistent visual foundation while allowing room for evolution and discovery. The system is designed to remain expressive and tactile while preserving strong brand recognition. ESAS' packaging design is intentionally adaptable, clean, and focused, allowing the ingredients to remain the hero. Environmental considerations inform material choices, favoring recycled and natural substrates alongside reduced ink usage. The result is a packaging system that feels considered, responsible, and quietly confident.